IoT Privacy Assistant

An assistant that empowers citizens to discover, understand, and manage their data privacy in IoT devices in Smart Cities.

An assistant that empowers citizens to discover, understand, and manage their data privacy in IoT devices in Smart Cities.

This project is confidential

Overview

My Role: Product Designer

Led the end-to-end design of the platform's discovery and privacy action features.

Timeline

7 months (UX research to interface design)

Tools & Methods

Figma, Applied Research, Prototyping

Collaborations

  • Norman Sadeh (Product Lead at CyLab)

  • City of Long Beach

  • Backend and frontend engineers

Background

Smart cities offer seamless convenience—improved security, quality of life, mobility, to name a few, behind the innovation lies a pressing question: Who's collecting your data, and why?

Challenge: Ambiguity and resignation

While research shows that people care about their privacy, they feel they have little awareness of - let alone control over - the collection and use of their data. This leads to a sense of resignation, where people feel powerless.

Solution Overview

Mobile assistant for discovering, understanding, and managing their data privacy in IoT devices

Proactive Alerts (Past)

Notify users of nearby IoT devices and their data practices in simple language.

Resource Discovery

Access historical and real-time data collection details to help in decision-making.

One-Click Actions

Execute privacy choices aligned with GDPR or CCPA, depending on the region of deployment.

Automated Privacy (Future)

Learn user preferences using Machine Learning and automate actions (long-term vision).

Impact

  • Reduced privacy action execution time by 70%.

  • Fostered trust in smart city ecosystems through transparency and agency

Design Challenge 1

Positive Behavior Change

I was trying to tackle a behavior or resignation, making the users feel like they can exercise meaningful control over their data, and hence, take action.

Solution

  • Effectively timed nudges

  • Help users comprehend the volume of data being processed to develop a sense of urgency

Design Challenge 2

Cognitive Load

The platform features 12 data types, with varying select and grouped states. Facilitating recognition over recall in the mobile screen real estate was one of the biggest challenges.

Solution

  • Aggregated states and heat maps were introduced to show data collection density at different zoom levels

  • Combining the legend with a filter helped optimize screen real estate

Reflections and Learnings

Applied Research

Bridged gaps between citizen perceptions and expert-researched needs.

Collaboration

Refined interdisciplinary collaboration skills to align technical feasibility with user goals with early and frequent feedback

Metaphors & Usability

Leveraged familiar concepts like Google Maps and Privacy Dashboards to reduce learning curves.

View Other Projects

Opening new stores and expanding branches involves high cost and lead time. I redesigned Datasutram Markets, an ML-driven platform that delivers data-driven location-based insights for business growth to achieve a 75% increase in user retention.

Financial Planning is crucial but has a steep learning curve. I designed an LLM-driven Financial Advisor for GenZ users to explore personalized strategies to manage their money. Trust-building was a focus in the interactions.

Collective Things

While second-hand furniture is economical, it lacks the emotional connection that helps create a sense of belonging in a new place.

This project explores how shared furniture can help foster a sense of belonging, turning impersonal rooms into their homes.

IoT Privacy Assistant

An assistant that empowers citizens to discover, understand, and manage their data privacy in IoT devices in Smart Cities.

This project is confidential