I help AI & SaaS startups grow

I’m Deb, a product designer based in San Francisco, blending trust, desirability, and strategy

Fintech, real estate, retail, privacy

4+ years experience in product design & strategy

Carnegie Mellon University, MS, Design & Business

Explore case studies

Featured Projects

FinGPT

Simplified personal finance for beginners through tailored financial education with AI/LLM assistant

As a product designer, I designed an LLM-powered financial assistant that helps banks deliver relevant and trustworthy investment guidance to young users, saving them hours of research while expanding the bank’s customer base.

Adopted

AI/LLM

Fintech

B2C

UX Strategy

View case study

FinGPT

Simplified personal finance for beginners through tailored financial education with AI/LLM assistant

Adopted

AI/LLM

Fintech

B2C

UX Strategy

View case study

DS Markets

Boosted user retention by 32% for AI SaaS platform through product strategy and end-to-end design

As the founding designer at an AI B2B SaaS startup that predicted location-based insights, I improved 30-day active user retention from 43% to 75% by redesigning workflows to make the insights actionable rather than exploratory.

Shipped

AI/ML

SaaS

B2B

End-to-end design

View case study

DS Markets

Boosted user retention by 32% for AI SaaS platform through product strategy and end-to-end design

Shipped

AI/ML

SaaS

B2B

End-to-end design

View case study

IoT Privacy Assistant

Increased user autonomy by simplifying multi-channel privacy management for 17,000+ users

As the first and sole designer, I unified a multi-step privacy experience into a seamless one-click process, serving over 17,000 users. I focused on designing the feature, and mapping edge cases and real-world scenarios to ensure inclusive, robust privacy controls.

Shipped

Privacy by design

B2C

Design system

Project under NDA

IoT Privacy Assistant

Increased user autonomy by simplifying multi-channel privacy management for 17,000+ users

Shipped

Privacy by design

B2C

Design system

Project under NDA

Featured Projects

FinGPT

Simplified personal finance for beginners through tailored financial education with AI/LLM assistant

Adopted

AI/LLM

Fintech

B2C

UX Strategy

View case study

FinGPT

Simplified personal finance for beginners through tailored financial education with AI/LLM assistant

Adopted

AI/LLM

Fintech

B2C

UX Strategy

View case study

DS Markets

Boosted user retention by 32% for AI SaaS platform through product strategy and end-to-end design

Shipped

AI/ML

SaaS

B2B

End-to-end design

View case study

DS Markets

Boosted user retention by 32% for AI SaaS platform through product strategy and end-to-end design

Shipped

AI/ML

SaaS

B2B

End-to-end design

View case study

IoT Privacy Assistant

Increased user autonomy by simplifying multi-channel privacy management for 17,000+ users

Shipped

Privacy by design

B2C

Design system

Project under NDA

IoT Privacy Assistant

Increased user autonomy by simplifying multi-channel privacy management for 17,000+ users

Shipped

Privacy by design

B2C

Design system

Project under NDA

Hello! I'm Debeshi.

A Product Designer with a focus on AI-driven interactions

I am a Product Designer at CyLab, a privacy and cybersecurity lab.

I obtained my Master's in Integrated Innovation for Products and Services at Carnegie Mellon University, and have designed SaaS and FinTech products, focusing on ML and LLM.

I combine my experience in Human-Computer Interaction, Responsible AI and Design to craft intuitive and safe technological solutions.